Mix all the dry rub ingredients (brown sugar through salt) in a bowl.
Trim excess fat from the brisket, leaving about 1/4 inch fat cap.
Coat the brisket thoroughly with the dry rub mixture, massaging it into the meat.
Let the seasoned brisket rest at room temperature for 1 hour.
Preheat your smoker or oven to 250°F.
Place the brisket fat side up in your cooking vessel, pour beef broth around (not over) the meat.
Smoke/cook for about 1.5 hours per pound, or until internal temperature reaches 195-205°F.
Brush with BBQ sauce during the last 30 minutes of cooking.
Let rest for 30 minutes before slicing against the grain.
Preheat oven to 400°F and grease a 9x13 inch baking pan.
Whisk together all dry ingredients in a large bowl.
In another bowl, beat eggs, buttermilk, and melted butter.
Combine wet and dry ingredients just until mixed - don't overmix.
Pour into prepared pan and bake for 20-25 minutes until golden brown.